Employee journey or employer journey?

Within Employer Branding, there is a lot of talk about Employee Experience and Employee Journey. These areas are compared with Customer Experience and Customer Journey. Looking at the Employee Journey, we find that it concerns areas such as Talent Acquisition, Recruitment, Onboarding, Empowerment and Development. (Different models use different names, but the areas are usually the same.)

Embark on your Employer Journey

However. The employee is not the only one setting off on a journey. By consciously taking charge of your Employer Brand, you initiate a journey as an employer as well. You will have to change as you go along, in order to provide the Employee Journey that will give you the upper hand against your competition, when it comes to attracting the right talent.

And there is no better time to start your journey than right now.

If you want to know more about Business & People, Employer branding, employee engagement or recruitment communication, please feel free to contact us.