Erik Bergström, Business & People, talked about Employer Branding at Connect Sweden

By 12 October, 2018News
Erik Bergström

On Thursday 11 Oct, Erik met with their alumni network. They are companies that have taken part in FöretagsAcceleratorn (the BusinessAccelerator) and want the opportunity to continued support, knowledge and network to keep on developing their companies successfully.

On the occasion, Erik talked about subjects such as:

  • Employer Branding – to talk with target groups as an employer, not as a sales representative for products/services.
  • How is it all connected? – The Employee Journey: moving from unaware to employee and ambassador.
  • The Linchpin; EVP and concept – what’s that? To keep your communication consistent in a true and appealing way.

Connect is a nonprofit organization that connects entrepreneurs with competence and capital from the business world. More about Connect Sweden, in Swedish, can be found here: