Employee Engagement and Employer Branding are not just fluffy words dealing with the ‘soft values’ of your operations – making people feel good. Numerous studies show that, not only do you increase your retention – thus decreasing costly recruitments – but there is also clear evidence that you will increase profits, customer-satisfaction and productivity. (Just to mention two of these studies, there’s one by the American Psychological Association and one by the Corporate Executive Board.)
Making your employees engage in their work, feel proud of you as an employer and love their job will make them perform better – while reaching a great bottom line too. Because proud people perform.
To work with these areas will cost you much less than you spend by NOT working with them.