Planning, analysis and strategy
We can help you plan, analyze and create a strategy in order to do the right things at the right time when you communicate.
Creative concepts
Creativity is effective. And we create overarching concepts for you as a company, heeding your corporate guidelines, as well as creative concepts for campaigns.
Inbound processes
We make sure your processes are inbound, to attract the potential customers and make sure they like, and buy into, you as well as your products and services.
Digital management services
We run your daily digital operations and create, publish and follow up on anything and everything that happens in your digital world.
Branding
Our experience in branding is solid and helping you build your brand over time, using communication, is what we do
Campaigns
Whether you reach your target groups using billboards or social media banner ads, we can help you with your campaigns.
Content production
We help you create content for your social media.
48-hour open lab
Try us out by letting us come up with a creative solution and foundation for a clear, specific challenge you face.
Scope and objectives/Project brief
Together with you, we set the scope for each project and the goals for what we want to achieve with it. What the purpose for each project is. And then we create a brief.
Planning
We do research, analyze and interpret a variety of information as well as develop ideas and pinpoint business problems to be able to keep the outside view on you, and to steer the projects right from the recipients’ points of view.
Analysis and strategy
We provide analyses that will help you stand out from the competition and will help you convey the right and true picture of yourself. We also form a strategy to stick to, in order to do the right things at the right time to reach your communication goals.
Creative concept
The creative concept is a platform for all your communication. It states what kind of pictures you should use, what tone of voice to use in your texts, colors and so on. All based on your corporate guidelines.
Production
We help you produce any communicative unit you need; from banners, social media campaigns and inbound marketing to billboards, films and brochures.
Internal launch
It doesn’t have to be big but it has to be part of the plan. Your colleagues are your best ambassadors and sales reps so make sure they’re onboard. We help you plan and execute.
External launch
Trade shows, videos, ads, product sheets, events, Adwords… It all has to come together, be produced, procured and distributed and tracked. We can help you all the way, from scope and brief to production and digital media placement.
Tracking and analysis
We believe in working target oriented in an analysis/data driven process. That’s why we make sure that KPI’s and metrics are set up, Analytics installed and in sync with HubSpot, LinkedIn and physically distributed units. We offer full digital implementation and analysis services.
Management and content
Production and management of your own channels such as Facebook, LikedIn, Instagram or your own web site need to be in sync with your plans and communication efforts. We help you secure this in a cost effective way.
Business & People are a communications agency that combine deep understanding of complex buying processes in the physical and digital world, maintaining the ability to deliver creative communication and strong user experiences. Always minding the truth that your corporate brand and your employee brand are inseperable.
Quit selling. Get bought.
Business & People are right for you if you want to move your brand, increase your turnover and build strong relationships by earning your place in the customers’ minds. In a media landscape where web sites have transformed from being digitalized brochures to being platforms for interaction, knowledge and service. In a competitive landscape where 60-70% of the customers’ buying decisions are made before they even have met a sales representative. And where the base for these decisions are equally sourced from web sites, white papers and recommendations as from trade networks and communities.
All this in a digital reality where everyone is aware that the company’s reputation can be tarnished by a bad review on a rating site, in a thread on Facebook or in a sarcastic comment on Instagram.
The difference between internal and external communication is increasingly blurred, wiped out even. And today’s transparent environment makes it even more important to secure a firm grasp on all of your communication in order to unify it. You need to understand the overall business logic as well as how people think and act. The communication needs to be clearly connected to the everyday operations of your business – strategically as well as tactically. In other words, you need to understand both Business and People.
The B2B Agency, in the best of worlds
Based on these insights, we create and develop anything from frameworks for brand positioning, communication platforms and strategies for inbound marketing to complete web solutions, products and campaign sites. And we love all the possibilities of the brave new social media world that has emerged – and keeps on growing – with communities, blogs, RSS feeds, forums, AdWords campaigns, influencers and so on. And naturally, we love measuring our joint efforts to enhance the customer experience; we sharpen the SEO and learn from any planned and performed activities. To try new paths, evaluate and improve existing market activities have never been easier. In that sense, we live in the best of worlds. You too.
Get in touch
Erik Bergström
+46 (0)708-723 960
erik.bergstrom@bandp.se
