Communication concept, applications & toolkit.

If an EVP defines what you should say, then your communication concept is about how you say it. How do you bring your EVP to life?

There are essentially two approaches:
1. You can stick to your brand’s graphic guidelines and create something clean and polished.
2. Or you can take a more creative approach to make it more engaging.

A creative solution is always the better choice – it delivers stronger results, no matter what you’re measuring. It evokes emotion, makes you stand out in a competitive talent market, and ensures your message resonates with the right people. Of course, it’s always built on your EVP and company culture – the things that make you unique.

Once you have a solid concept, the next step is to roll it out across different applications (or assets). This doesn’t mean everything needs to look identical or that every piece of communication has to tell the whole story—but it should all feel cohesive. This applies to tone of voice, colour choices, imagery, and more.

Creating a communication toolkit makes it easier for everyone in your organisation to communicate with the outside world in a consistent way. Some common elements in a communication toolkit include:

Job advert templates for detailed role descriptions.
Social media ad templates.
Guidelines for writing job postings.
Internal communication templates.
Onboarding materials.

Most of our clients customise their toolkit based on their specific needs – and we can help you do the same, whether you need support in creating it or simply the right framework to build it yourself.

Want to know more? Contact us today!