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EVP – what is that?

An EVP (Employer Value Proposition) is simply an honest reflection of your unique combination of what you offer and what you expect in return. The best way to define this is by gathering insights from your employees – how they see you as an employer – alongside your business needs and future direction.

DAn EVP gives you valuable insights into what both current and potential employees expect from you, as well as the expectations you have of them. It’s then up to you to communicate this effectively – breaking it down into clear, digestible messages at the right moments.

It also provides a clear picture of what makes you a great employer and highlights areas for improvement to become even more attractive. This forms the core of your employer branding communication – the common thread that runs through everything you say, both to your existing team and the talent you want to attract.

In summary, an EVP helps you:

  • Give an honest and accurate picture of your company as an employer.
  • Reach the right audience with the right message in the right way.
  • Set clear expectations.
  • Create a consistent message across all communication channels.
  • Take control of your employer brand.

The building blocks of an EVP

EVP Building Blocks

Want to chat about EVP? Get in touch today.