As Kista, northwest of Stockholm, is a large tech hub, Tobii thought Kista Galleria (Kista Mall) would be the place to be to reach the right people. They decided to be in the mall for three days around the end of June, 2018. To get people to visit either their booth in the mall or their career pages, they also needed to advertise Tobii’s presence and the opportunity to meet them face-to-face.