Vitec is a company in steady growth, with operations in all Nordic countries and the Netherlands. Apart from being trusted with developing their EVP and creating their employer branding concept, we had the honour to create a campaign in Denmark – all to put Vitec and their Danish companies on the map. The solution was a series of ads in the Danish newspaper Jyllands-Posten during the summer of 2022.

To illustrate both what each company does and within which field, we chose to create pictures made of code.

The campaign was very successful with great results, and perhaps the most important was that among decision-makers 40% stated that they will, or consider to, get in touch with Vitec due to the ads. This was an increase by 4% in a single month.