How we unified over 40 companies across nearly fifty industries in more than ten countries under ONE powerful, shared communication concept.
Here, you can read more about how we helped a virtually unknown global tech giant highlight its societal impact and its employees – and how we can do the same for you and your company.
CASE FILM: VITEC
Industry
Global software company operating in nearly 50 verticals.
Number of employees
Over 1,500 employees
Geographical presence
40 companies across more than 10 countries.
Societal impact
Societal impact
Developing technical solutions that support critical societal functions.
Challenge
Unite a complex network of companies under ONE shared communication platform – one that works across all countries, in all channels – from an overarching corporate level to showcasing the value each company brings to its end users.
Goal
Create a unified communication concept that includes both employer branding and corporate branding while reflecting the company’s societal impact.
BRAND FILM FOR VITEC: WE TECH
Globally dispersed companies face a communication challenge
Managing a cohesive image as a corporation and employer is not an easy task when you have over forty independent companies spread across more than ten countries. On top of that, these companies are used to operating with a great deal of autonomy and work within nearly fifty different industries.
The result is often a lack of clarity in the market, making it difficult to cut through the noise of competitors. It becomes challenging to attract new customers, appeal to the right talent, and build a strong brand. There is also often a fragmented culture, influenced by country, company, and industry.
The solution was to move from employer branding to ONE unified communication concept
Building on Vitec’s existing employer brand, which we had also helped develop, we explored how to elevate it into an overarching, group-wide communication concept – one that integrates both employer branding and corporate branding.
We asked ourselves: what is it that Vitec actually does? Ultimately, they make life easier for all of us through technology. Whether it’s about training, healthcare, emergency vehicles, golf rounds, or booking a hair appointment. But we never really see them, because it’s their software that simplifies life for their customers – and, in turn, for all of us who benefit from the solutions they enable.
Through a close collaboration with Vitec, we refined the messages for the first campaign, shaping them to break through the noise effectively.
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