Your company brand and employer brand are inseparable because people buy into people, as business culture and as business partner alike.

It’s never really about you first, it’s always about Me first. And Me will make most of the journey towards you by myself, anyway, anyhow and anytime I happen to feel like it. Perspective!

We are ALWAYS members of a group and WE ALWAYS act in/on self-interest. They are equally important. However, Group memberships change but self-interest does not, so there’s always a new beginning around the corner.

If there’s no reason for Me to buy you I won’t and that reason is personal reward and/or status. Making me invest my time and focus on you when there’s no real reason for it is an insult and makes me dislike you over time.

Communication is the only way. But 70% is digital. Because the buying process is complex. It has many possible touchpoints, takes time and is subject to outside influence. That’s why there isn’t ONE angel, channel or method that will get the job done.

You will be compared, evaluated and validated. Sometime in channels you control, sometimes by people you never met and sometimes by imagination. So if you don’t tell your story someone else will.

Your internal communication is your external communication and your external communication your internal communication. Some of it you own and control and some of it you don’t.

Your arena and the channels you operate are co-owned by Marketing, HR and Sales, and External Communication and Internal Communication. Whether you like it or not. If you really want to see results, start cooperating.

ALWAYS reward My attention with a laugh, the satisfaction of solving the puzzle or a moment of beauty. Make sure you’ve done YOUR homework and know me, ensure quality in content, creativity and execution.