If markets never stand still, who’s going to make time for innovation? Emric is a specialist in credit processing solutions. Their communication concept is based on what credit providers want to achieve, whether it be innovate, modernize, grow or all of the above. When it comes to copy it’s good to ask. And once you’ve identified who you want to ask, questions are the natural next step. Either you tell people what you think. Or you ask them first. As for the artwork, it turns out that lending and leasing are processes that involve people. This is not unusual. So the artwork shows it.