Cary Group was a newly formed international group, and to unify operations across its various parts – 19 companies in 9 countries – they wanted to find what they had in common, the very core of Cary Group. They don’t acquire just any company, only those that share their own values and way of working.

Through a very close collaboration, we identified the values that everyone could stand behind – using focus groups, interviews, and a review of annual reports and other key documents. The result was a set of clear, easily communicated values and a cultural narrative that ties together all parts of Cary Group, built around these values and aligned with the EVP (Employer Value Proposition).

Once this was in place, it was anchored within the corporate leadership, country management teams, and then communicated throughout the organisation.