Business & People is a communications agency that makes co-workers, business and brands grow.

We believe in the power of the creative idea and combining strategic insights within B2B advertising with Employer Branding.

Why B2B and Employer Branding? Because business and culture are two sides of the same coin; created by and for people in a world that now revolves around being bought because someone chooses to buy. To us, the customer journey and the employee journey are twins – and the only way to be bought and bought again.

Keeping our eye on that journey, we base everything on the obvious; that we are all members of different groups. Groups that affect us and shift, always replaceable, but with a self-centred constant ‘Me’.

Regardless of whether it concerns a company’s culture or services, the most important question is ‘What’s in it for me?’. And it is only when that question is adequately answered in all channels and touchpoints of choice – my network, Facebook, the manager I meet, in the business case or at my home  – that you can be bought.

Trough strong ideas and strategies, creative advertising, effective Inbound Marketing and goal-oriented digital and video content production, we set the stage for you to succeed in creating value-adding relationships with, and be bought by, the people you want to reach.

Business

People

6 July, 2018

Business & People develop Employee Value Proposition and concept for ICA Gruppen

3 July, 2018 in News

Business & People and Magnet Awards

Magnet Awards, Sweden’s only competition within Employer Branding and job communication, first edition took place in December 2017. This year, the competition has expanded with numerous new categories. Business &…
Read More
29 June, 2018 in Employer Branding

Are you ready for the employer journey?

When you begin taking command of your Employer Brand, you will embark on a journey. And journeys bring change. It is highly likely that you will need to adapt in…
Read More
26 June, 2018 in Employer Branding

Employee journey or employer journey?

Within Employer Branding, there is a lot of talk about Employee Experience and Employee Journey. These areas are compared with Customer Experience and Customer Journey. Looking at the Employee Journey,…
Read More
18 June, 2018 in Employer Branding

Lay a solid foundation for your Employer Branding

If you’re about to build a house and hire a contractor to build it, you wouldn't hire a roofer first, would you? You need to lay a strong foundation before…
Read More

Manifesto

Why a Manifesto, isn’t that very 1848?

No, quite the opposite. It’s what happens when you’ve planted your boots and thought firmly about the times you live in… and really start believing in why you do what you do. If you want to you can read about what we believe in here.

Read it!

Cases

Extended offering

Together with our extended family we can offer you solutions that range from cost effective but relevant content production over digital tracking, analysis and media placement to in depth dives into customer AND employee journeys.

Our content and video production outfit. Long term retainers or one offs. Quick, simple, affordable!

Our partners when we go deep and listen wide. Focused on customer journeys and establishing Peak Market Relevance.

Our Digital strategy and analytics sibling that also takes care of AdWords, SEO and digital media placement and handling.