At Business & People, we make co-workers, business and brands grow.
Why B2B and Employer Branding? Because business and culture are two sides of the same coin; created by and for people in a world that now revolves around being bought because someone chooses to buy. To us, the customer journey and the employee journey are twins – and the only way to be bought and bought again.
Keeping our eye on that journey, we base everything on the obvious; that we are all members of different groups. Groups that affect us and shift, always replaceable, but with a self-centred constant ‘Me’.
Regardless of whether it concerns a company’s culture or services, the most important question is ‘What’s in it for me?’. And it is only when that question is adequately answered in all channels and touchpoints of choice – my network, Facebook, the manager I meet, in the business case or at my home – that you can be bought.
Trough strong ideas and strategies, creative advertising, effective Inbound Marketing and goal-oriented digital and video content production, we set the stage for you to succeed in creating value-adding relationships with, and be bought by, the people you want to reach.
Photoshoot for Telia Wholesale
Erik Bergström, Business & People, talked about Employer Branding at Connect Sweden
Warm and heartfelt congrats to ICA, on being Employer Branding Company of the Year 2018
Why a Manifesto, isn’t that very 1848?
No, quite the opposite. It’s what happens when you’ve planted your boots and thought firmly about the times you live in… and really start believing in why you do what you do. If you want to you can read about what we believe in here.